Conclusion

What insights have we gained?

Based on this module, you should have a stronger understanding of how strategic communications decisions can help you achieve change.

To recap:

• Communicating with a clear audience in mind will help you make decisions about the most effective strategy, messages, and content.
• Using positive framing will help you to connect, persuade and influence people towards action.
• Bold and creative delivery will allow you to overcome challenges and achieve impact.

Further reading on framing and messaging is available from:

• Neon,
• The Frameworks Institute,
• and ASO Communications

Congratulations! You have completed the Communication for Change module.

You can return to this section any time or revisit our other two modules:

• Introduction to Campaigning and Social Change.
• Analysing the Problem and Planning for Change.

Or, read through our resources to get an even wider understanding of campaigning.

How was it for you?

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